The Wire is getting a makeover.
Four years after the launch of the news website, OPPD is refreshing the website’s design and the content it showcases.
The Wire is where OPPD customers, industry peers and employees can go to learn how the utility works every day to provide electricity.
The aim of the site – to further OPPD’s mission, vision and strategic directives by transparently informing the public – remains the same. But the “window dressing” of the site will look markedly different.
Beginning next week, visitors will notice a new logo, color scheme and categories for content. But the content they’ve previously enjoyed will still be there, it might just be under a new name. OPPD has also removed some outdated content that had been on the site since it began.
Since it came online in 2015, the website has had more than 200,000 users and more than 825,000 page views.
“The Wire has been a valuable tool in telling our OPPD story,” said Tim Burke, OPPD President and CEO. “Our employees are doing great things, both in their jobs and in the community. The Wire gives us a way to share this meaningful work with our customers.”
Visitors to the site are most interested in how OPPD’s electrical system works, from power plants to electrical circuits. They also frequently visit personal stories about OPPD employees in the Powerful Life category and economic development news that impacts the region, such as the announcement of the Facebook data center in Sarpy County.
“OPPD is committed to being transparent about our work,” said Lisa Olson, vice president of Public Affairs at OPPD. “It’s part of being a public power utility. We work for our customer-owners every day to bring them reliable, affordable and environmentally sensitive electricity.”
Although the website will have a different look, all of the content visitors have enjoyed will remain. Readers will also find more in-depth pieces that give a behind-the-scenes glimpse of the work OPPD does every day. In the future, the website will feature articles on various topics from employees who are experts in their fields.
“We are very excited about the future of The Wire,” said Laura King-Homan, managing editor for the site. “There are so many stories to tell here at OPPD, stories we think customers will be interested in.”
King-Homan added that readers can sign up for a bi-monthly email newsletter featuring articles from the site, which they are encouraged to share on social media.
“It’s a great way to have OPPD news delivered right to your inbox.”
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