October ’97 storm made OPPD stronger utility

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October '97 snowstorm

Not even the weather forecasters saw it coming. Leaves had not yet fallen from most trees, so the weight of the fast-falling wet snow caused numerous large limbs to break off trees. The sound of falling limbs awakened those who lived in areas with established trees.

It was, by all accounts, one of the worst snow and ice storms in Omaha’s recorded history.

But it marked a game-changing moment in OPPD’s history, according to Tim Burke, president and CEO.

Burke was an OPPD vice president in 1997, having joined the utility six months earlier. “This storm drove us to change the way we were going to service customers. It made us a better utility,” he said.

When it hit

By sunrise Oct. 26, 1997, much of the 13 inches of snow that fell overnight had melted into the warm ground. But piles and piles of downed branches served as proof of the storm’s strength.

October '97 snowstorm
Trees blocked roadways all around the area, and a lot of electric service restoration had to wait until paths were cleared.

In Omaha alone, tree damage was estimated at more than $60 million, according to a newspaper account. Wrapped amongst many of the trees were downed power lines, streetlights and other power equipment.

Damage stretched from the Kansas border north into Burt and Washington counties. Across OPPD’s 5,000-square-mile service area, outage estimates were that 150,000 or nearly three-fourths of the utility’s customers were without power. It took $13.9 million to complete OPPD’s restoration, and the utility recovered much of that from federal disaster funds.

One for the record books

The storm tested OPPD’s men and women like no other storm before and few since. It was an exhausting 11 days before power was fully restored, and the longest storm-restoration battle in OPPD history. It ranks as the second-worst storm in terms of outage numbers in OPPD’s 71-year history.

“No previous situation has ever created more widespread and intense pressure on our utility to perform,” said then-OPPD president Fred Petersen in December 1997. “And while I’ve always been a strong supporter of OPPD employees, I don’t remember ever being more proud of our work force than I am today.”

October '97 storm
Apprentice line technician Al Velasquez repaired a line near 70th and Crown Point.

Distribution and streetlight systems bore the brunt of falling branches. At one point, 130 of the 350 primary circuits in the system were out.

October '97 snowstorm
Trees blocked roadways, slowing restoration.

Crews worked 16-hour days, and tree crews kept exceptionally busy.

The service-restoration effort was hindered by ongoing problems with downed tree branches, which blocked streets and alleys, got tangled up with conductors, and pinned wires and other equipment to the ground.

Although temperatures in the 50s and 60s had melted most of the snow by Halloween, there was no treat in sight for employees. They continued their exhausting storm-recovery effort through Nov. 5, when service was restored to all customers who could receive power; OPPD had to wait to connect service to those who still needed to have a private electrician repair the equipment that got ripped from their house.

October '97 snowstorm
Downed power lines and tree debris, like these limbs, posed public safety issues. OPPD’s Corporate Communications staff worked with media and community agencies to spread messaging.

At the peak of the effort, OPPD had 800 people working in the field to restore power. This included employees and those from other organizations who came to help with the effort. Overall, OPPD employees alone worked 45,000 hours of overtime during that period.

“It was tough sledding for a while,” said Jerry Krause in 1997, as he summed up the massive restoration effort. Krause was then division manager of Electric Operations. He noted that as if problems from the Oct. 26 storm weren’t enough, many customers lost power a second time because weakened tree limbs continued to fall with wind gusts up to 50 mph.

Played out in media

Because the storm was unprecedented, many OPPD systems and procedures showed significant weaknesses. Early estimated restoration times were inaccurate and customer frustration was played out in the media.

One of the biggest issues was the inability of OPPD’s phone system to handle the flood of outage calls. Many customers who initially called received busy signals, and OPPD remedied that by opening up additional lines and pulling in as many other employees as possible to take calls. Employees answered more than 120,000 calls and entered 83,743 outages into the trouble call system.

October '97 snowstorm
Many employees were pulled from their jobs to answer extra phone lines that were installed.

Even so, the phone system registered well over a million busy signals during that 11-day period, and as a result, customer frustrations led them to the media, particularly radio call-in shows and newspaper letters to the editor.

Up until this time, 80,000 was the most outages caused by one storm in OPPD’s area, that time the Halloween ice storm of 1991. The ’97 event nearly doubled those outage numbers.

October '97 snowstorm
Omaha Center Manager Tom Bruner, standing, and Electric Operations Division Manager Jerry Krause studied a circuit map midway through the ’97 outage.
October '97 snowstorm
Tim Burke, then vice president, looks at a circuit map of OPPD’s 5,000-square-mile service territory as the team began to chart problem areas.

“A team of people gathered that Sunday (Oct. 26, 1997) at the Energy Control Center, where we began to coordinate the work and quickly started to make adjustments to many of our processes,” Burke said recently.

While employees worked to repair downed lines and answer phones, OPPD’s corporate communicators faced a barrage of media inquiries. The media interest was directly proportional to the size of the storm, according to DJ Clarke, then supervisor of Media Relations and Advertising.

“At the peak of the outage, 60 calls per day from the media, including every local newspaper, TV and radio station, as well as national outlets: ABC, CBS, CNN, Associated Press and others,” said Clarke in 1997.

OPPD held a press conference Oct. 30, 1997, to relay the extent of damage, acknowledge that early estimates were off, and reassure the public that crews were working as hard as possible.

October '97 snowstorm
From the left, OPPD Chairman of the Board John Green, President Fred Petersen and Electric Operations Division Manager Jerry Krause answered questions at the news conference.

The media team made itself and key personnel, including Petersen and key T&D and Engineering staff, readily accessible to media. At one point, Petersen joked he should be on KFAB’s payroll because he had done so many on-air interviews.

The dust clears

When it was over, the district vowed never again.

The event caused OPPD to launch a rigorous, uncompromising self-examination to determine how the district could and would do better in the future.

OPPD hired a public relations firm to conduct a survey of customers. In December 1997, results of the sampling of 600 customers were shared: The need for immediate improvements in the phone and outage-reporting systems, better education for customers on their responsibility to contact a private electrician if the mast is pulled of their home, as well as more accurate estimated times of restoration and outage updates.

October '97 storm
Howard Koziol, a T&D system operator, was on duty in the Energy Control Center early morning, Sunday, Oct. 26, when the snowstorm started causing trouble.

On a positive note, about 95 percent of the customers surveyed said OPPD did a good job overall, aside from the October storm performance.

Nonetheless, OPPD management and employees got right on the to-do list resulting from the storm response.

That event prompted improvements on everything from emergency response planning, outage reporting, media relations and more, said Burke. Following are the major changes.

  • New Operations Management System, which has since been upgraded.
  • Mutual aid partnerships to pull extra restoration, construction and tree crews from other utilities and contractors.
  • Phone system upgrades and improved Call Center, including contract with outside vendor to expand outage-reporting capacity. Today, customers also can report outages online and via mobile devices.
  • Complete rewrite of the Transmission & Distribution Emergency Response Plan, which incorporates employees from across the company to support those doing the restoration – logistics, transportation, supply chain, safety, corporate communications, customer service, human capital, governmental, accounting
  • Creation of specialized trouble assessment and damage assessment teams to develop realistic scopes of work.
  • Creation of wires down teams to prioritize clearing these for public safety.
  • Regular updates and drills of the emergency plan.
  • October '97 snowstorm
    OPPD outage map shows outage numbers by county.

    Improved online outage map.

  • Revision in inventory levels.
  • Creation of a dedicated storm center, from which to manage the restoration.
  • Enhanced media relations team to provide better liaison with media, with 24-hour access. Media team has direct access to storm manager for immediate updates.
  • Today, OPPD’s Storm & Outage Center website provides frequent outage updates, safety and other tips during widespread outages for media and public, and uses social media to share updates and tips.

Burke added that OPPD continually makes changes to improve customer service and reliability.

“We learn better ways to do things with each storm, as they are all different,” Burke said.

Big Storm_infographic

Paula Lukowski

About Paula Lukowski

Paula Lukowski, The Wire managing editor, has more than 34 years of experience in corporate communications, 28 of them at OPPD.

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